Hey,

I’m Kaitlyn.

I am a freelance designer and marketing specialist.

My design style is characterized by natural color, clean modern detail, and emotional intention

Create your vibe…

For me, the vibe is all about creating a visual experience that transcends a two-dimensional screen

To quote Amy Hood, “humans, at their core, are just big balls of emotion.”

Our interaction with the world depends on sensory connection; how certain people, products, relationships, etc., make us feel.

My job is to communicate this emotional experience through visual identity. How can I use art to make someone feel safe, relaxed, and calm through their purchasing journey?

Skills

Brand Development/ Graphic Design/ Marketing Strategy/ Campaign Development/ Logo/ Visual Identity/ Web Design/ Design Aesthetics/ Packaging Design/ User Interface Design

I received my Bachelor of Science in Digital Marketing and Economics from DePaul University, Chicago ‘22.

All business aside, I am an avid nature enthusiast, always searching for a new mountain to hike or the perfect tree to hang a hammock.

Growing up in Colorado taught me to appreciate calm and intentional living; finding space for the beauty of life through connection and eternal gratitude.

I foster this sense of intentionality through my creative work, seeking to bring positive energy through my design and daily interactions.