Gaia

Gaia is a sustainability app that helps users find eco-friendly alternatives to everyday products.

The term Gaia refers to the Greek goddess of the Earth or Mother Nature. The logo design uses minimal fine line artwork to mimic the form of Mother Nature. Using modern earthy tones, Gaia creates a friendly and inviting vibe.

This project features a full brand design with logo, color palette, and typography. A mockup of the UI app design, Instagram materials, and marketing campaign items are also included.

UI/Brand Design/Marketing